HVAC Local Services Ads
The Google Guaranteed ads at the very top of the page. You pay per lead, not per click. We set them up, keep the profile strong and dispute the leads that should not count.
Pay per lead, at the very top of Google
Local Services Ads show above the regular search ads for searches like "AC repair" and "HVAC company near me." A homeowner sees your name, your reviews and the Google Guaranteed badge, and calls or messages you straight from the ad.
You pay when a lead comes in, not when someone clicks. That makes LSA a good fit for HVAC, but only if the profile is set up right, the budget is watched and junk leads are disputed. We run LSA next to Google Ads so the two do not fight over the same calls.
- Google Guaranteed setup and verification help
- Job types matched to the work you want
- Lead disputes for spam, wrong services and wrong areas
- Runs alongside your search ads, not against them
How we run HVAC Local Services Ads
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Get verified
Business, licence and insurance checks plus background checks where required. We walk you through what Google asks for.
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Pick the job types
Turn on the services you want calls for and turn off the ones you do not. This is the main way to steer LSA.
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Set the area
Choose the zip codes and towns you will drive to. Leads from outside them waste money.
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Answer fast
LSA rewards businesses that pick up and reply. Missed calls hurt where you show.
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Dispute the junk
Spam, wrong service and out-of-area leads can be disputed. We review leads and file what qualifies.
LSA next to the rest of your marketing
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How LSA works
Pay-per-lead, Google Guaranteed and ranking, in plain words.
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Google Ads alongside
Search ads catch the searches LSA does not show for.
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What drives cost per lead
Why the same lead costs different amounts in different months and towns.
Questions we hear
What is Google Guaranteed?
A badge Google shows on Local Services Ads for businesses that pass its screening. If a customer who booked through the ad is unhappy with the work, Google offers them a claim process, up to a limit Google sets.
Do we pay for every call?
You pay for leads Google counts as valid for your job types and area. Spam, wrong services and out-of-area calls can be disputed, and Google credits the ones it accepts.
Do Local Services Ads replace Google Ads?
No. LSA only shows for some searches and only a few businesses show at once. Search ads cover the rest. Most HVAC companies do best running both.
What decides where we show in LSA?
Google looks at how close you are, your reviews, how quickly you respond, your hours and your budget. Answering every call is one of the easiest wins.
Get a free HVAC Local Services Ads review
Nathan's team looks at your Google Ads, Maps listing and site, then tells you what we would fix first. Free, no obligation. Rather talk? Book a call.